weekender

Your personal weekend travel agent

People nowadays are always drowning in work and would love to get away in the weekends. By taking a few days off from the routine will help release stress, make you happier and increase productivity when you do go back to work. Without sacrificing any of the precious vacation days, more people try to use the weekend time for a “small vacation”. Our team observe this phenomenon and decides to design the website: www.weekender.com and an app: Weekender for the users!


Research

User Interview

Consolidated research from 6 potential users to identify key behaviors, goals, and needs.

Love weekend getaways because I really want to relax and get away from work
— User 1
The most important thing for weekend getaway is within travel distance : 4-5hrs and within a budget : around 200-250 per night for staying.
— User 3
One sentence to describe my traveling habits: Impromptu. I always wait until last minute to book the hotels and tickets. I don’t like to plan detail itinerary before the trip. I will decide the details when I depart.
— User 5
I dislike to spend too many time planning. Most of package deals are only for longer vacation, not for weekend getaways.
— User 6

Define

  1. Problem Statement

Young working professional Emma has had a long week, and it’s only Tuesday. She’s burnt out and needs a change of scenery ‐ it doesn’t matter where, or how she gets there, but the last thing she wants to do is spend an entire day traveling for only 2 days away. She wants to book immediately ‐ she needs something to look forward to and she wants to avoid last minute booking prices, but she simply does not have the time right now for researching and reading reviews.

How might we help Emma quickly find a nearby weekend getaway trip within her budget?

2. Persona

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3. Journey Map

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4. Feature Prioritization

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MoSCow map

Must have feature

  • Trip information

  • Budget

  • Travel time under 4 hours

  • Default traveling dates

  • Default location

  • Adjust numbers of people traveling

  • Recommended packages

Should have feature

  • Recommended restaurants

  • Recommended activity

  • Star rating

  • View more photos of destination

 

Design

 
  1. Low - Fidelity Wireframe

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Design Studio

Our team run two rounds of design studio based on the must have features and should have features of the Moscow map. We treated the must haves as the primary focus on home screen and the Should haves on the following screens i.e. the product detail screens.

Home Screen: Simplicity of entering the information

1. Carousel style entries

  • date

  • number of people

  • budget

2. See the package options

 

2. Mid - Fidelity Wireframe

 
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Efficiency

Quickly help Emma find the destination based on:

1. travel hour less than 4 hours (default)

2. location traveling from (default)

3. the travel date

4. number of people traveling with

5. budget

Simplicity

Drop down calendar menu for easily picking the travel weekend

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Clarity

Provide detail description and photos of destination and hotel to help users quickly make the decision. Star rating of hotel and itinerary of transportation are must have feature for the users.

 

Usability Report

 
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3. High - Fidelity Wireframe

 
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Responsive Web

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Short traveling hours

All recommended trips are within 4 traveling hours

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Filter options

Users can choose which kind of transportation they want

Details of package deal

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Next Step

 
  1. Suggested activities and restaurants

    Weekender will prompt the user to log back on once they are traveling to their destination. Within the same interface, user can browse local activities, events, and restaurants. They can filter these by budget and interest, such as water sports, night life, adventure parks, etc. They can bookmark results and view their list of favorites later.

2. Money saving features

User will get prompts to save money, such as “add a friend to the trip to save”. They can change mode of transport very easily to help balance saving money vs travel time. The website will show local restaurants and activities within the users budget, and include deals from websites such as Groupon, etc.